<xs:simpleType name="AdsMLAdTypeCV">
    <xs:restriction base="adsml:CodeRootType">
        <xs:enumeration value="Newspaper" adsml-sx:longName="Newspaper" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
        <xs:enumeration value="NewspaperDisplay" adsml-sx:longName="Newspaper Display / ROP ad" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
        <xs:enumeration value="NewspaperClassified" adsml-sx:longName="Newspaper classified ad" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
        <xs:enumeration value="NewspaperClassifiedDisplay" adsml-sx:longName="Newspaper classified display ad" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
        <xs:enumeration value="Magazine" adsml-sx:longName="Magazine" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
        <xs:enumeration value="MagazineDisplay" adsml-sx:longName="Magazine Display / ROP ad" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
        <xs:enumeration value="MagazineClassified" adsml-sx:longName="Magazine classified ad" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
        <xs:enumeration value="MagazineClassifiedDisplay" adsml-sx:longName="Magazine classified display ad" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
        <xs:enumeration value="Classified" adsml-sx:longName="Classified ad" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
        <xs:enumeration value="Display" adsml-sx:longName="Display ad" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
        <xs:enumeration value="ClassifiedDisplay" adsml-sx:longName="Classified display ad" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
        <xs:enumeration value="Interactive" adsml-sx:longName="Interactive / online" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
        <xs:enumeration value="InteractiveDisplay" adsml-sx:longName="Interactive / online display ad" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
        <xs:enumeration value="InteractiveClassified" adsml-sx:longName="Interactive / online classified ad" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
        <xs:enumeration value="Radio" adsml-sx:longName="Radio ad" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
        <xs:enumeration value="Television" adsml-sx:longName="Television ad" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
        <xs:enumeration value="Cable" adsml-sx:longName="Cable ad" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
        <xs:enumeration value="Outdoor" adsml-sx:longName="Outdoor ad" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
        <xs:enumeration value="SMS" adsml-sx:longName="SMS ad" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
        <xs:enumeration value="MMS" adsml-sx:longName="MMS ad" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
        <xs:enumeration value="Phone" adsml-sx:longName="Phone ad" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
        <xs:enumeration value="Insert" adsml-sx:longName="Insert ad" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
        <xs:enumeration value="Ambient" adsml-sx:longName="Ambient ad" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
        <xs:enumeration value="Other" adsml-sx:longName="Any other ad" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
        <xs:enumeration value="Email" adsml-sx:longName="Email ad" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
        <xs:enumeration value="Sponsorship" adsml-sx:longName="Sponsorship" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
        <xs:enumeration value="PopUp" adsml-sx:longName="PopUp Ad" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
        <xs:enumeration value="Banner" adsml-sx:longName="Banner Ad" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
        <xs:enumeration value="Skyscraper" adsml-sx:longName="Skyscraper Ad" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
        <xs:enumeration value="BellyBand" adsml-sx:longName="An ad that consists of a paper band wrapped around the center of the paper or magazine." xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
        <xs:enumeration value="Gatefold" adsml-sx:longName="An ad that opens out to a larger format consisting of two or more pages." xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
        <xs:enumeration value="Onsert" adsml-sx:longName="An ad that is separately placed on top of or under the primary publication." xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
        <xs:enumeration value="Polybag" adsml-sx:longName="An ad that is printed on a bag that is used to wrap around the publication." xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
        <xs:enumeration value="Spadea" adsml-sx:longName="An ad that wraps around the folded side of a publication." xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
        <xs:enumeration value="StickyNote" adsml-sx:longName="An ad on a sticky note that is attached to the publication." xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
        <xs:enumeration value="-0-" adsml-sx:longName="Null / empty value or value not known. To be used only when the containing element is required." xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
    </xs:restriction>
    <!-- Status of CV: Approved -->
</xs:simpleType>

• adsml:LongTokenType
  • adsml:LongCodeRootType
    • adsml:CodeRootType
      • AdsMLAdTypeCV