<xs:simpleType name="AdsMLMediaTypeCodeCV">
    <!-- Status of CV: Approved -->
    <xs:restriction base="adsml:CodeRootType">
        <xs:enumeration value="CableTV" adsml-sx:longName="Cable TV" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
        <xs:enumeration value="Cinema" adsml-sx:longName="Cinema" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
        <xs:enumeration value="DigitalSign" adsml-sx:longName="Digital Signage" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
        <xs:enumeration value="DirectMail" adsml-sx:longName="Direct mail" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
        <xs:enumeration value="Directory" adsml-sx:longName="Directory style publication" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
        <xs:enumeration value="DVD" adsml-sx:longName="DVD and other recorded media" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
        <xs:enumeration value="Email" adsml-sx:longName="Newsletter/Email" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
        <xs:enumeration value="Game" adsml-sx:longName="Games Online and Other" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
        <xs:enumeration value="Magazine" adsml-sx:longName="Magazine style publication" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
        <xs:enumeration value="MMS" adsml-sx:longName="Multimedia message service" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
        <xs:enumeration value="Mobile" adsml-sx:longName="Mobile" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
        <xs:enumeration value="Newspaper" adsml-sx:longName="Newspaper style publication" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
        <xs:enumeration value="Online" adsml-sx:longName="Online" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
        <xs:enumeration value="Outdoor" adsml-sx:longName="Outdoor / billboard" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
        <xs:enumeration value="Radio" adsml-sx:longName="Radio" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
        <xs:enumeration value="Search" adsml-sx:longName="Search" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
        <xs:enumeration value="SMS" adsml-sx:longName="Short message service" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
        <xs:enumeration value="TV" adsml-sx:longName="TV" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
        <xs:enumeration value="-0-" adsml-sx:longName="Null / empty value or value not known. To be used only when the containing element is required." xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
    </xs:restriction>
</xs:simpleType>

• adsml:LongTokenType
  • adsml:LongCodeRootType
    • adsml:CodeRootType
      • AdsMLMediaTypeCodeCV