<xs:simpleType name="AdsMLUnitOfMeasureCV">
<!-- Status of CV: Approved -->
<xs:restriction base="adsml:CodeRootType">
<xs:enumeration value="actions" adsml-sx:longName="number of actions taken" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
<xs:enumeration value="AgateLine" adsml-sx:longName="height of space in agate lines" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
<xs:enumeration value="animationLength" adsml-sx:longName="maximum duration (in seconds) that a rich media format ad will be exposed" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
<xs:enumeration value="cicero" adsml-sx:longName="Cicero (4.55 mm, 12 ptDidot)" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
<xs:enumeration value="clicks" adsml-sx:longName="number of times a user clicked a link" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
<xs:enumeration value="clickThroughs" adsml-sx:longName="number of times a user clicked a link" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
<xs:enumeration value="cm" adsml-sx:longName="centimeters" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
<xs:enumeration value="cm2" adsml-sx:longName="square centimeters" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
<xs:enumeration value="ColumnCentimeters" adsml-sx:longName="area of ad space in centimeters by columns (SCC)" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
<xs:enumeration value="ColumnInches" adsml-sx:longName="area of ad space in inches by columns" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
<xs:enumeration value="ColumnMillimeters" adsml-sx:longName="area of ad space in millimeters by columns" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
<xs:enumeration value="columns" adsml-sx:longName="width of ad space in columns, publisher specific" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
<xs:enumeration value="customers" adsml-sx:longName="number of customers acquired" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
<xs:enumeration value="day" adsml-sx:longName="day" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
<xs:enumeration value="fileSize" adsml-sx:longName="file size (in kilobytes)" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
<xs:enumeration value="fileWeight" adsml-sx:longName="file size (in kilobytes) include the type e.g. flash, images" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
<xs:enumeration value="frequencyCapDaily" adsml-sx:longName="maximum number of times each day a user will be exposed to a particular superstitial ad on a site" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
<xs:enumeration value="frequencyControlCap" adsml-sx:longName="maximum number of times a user will be exposed to a superstitial ad during each visit to a site" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
<xs:enumeration value="ft" adsml-sx:longName="feet" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
<xs:enumeration value="ft2" adsml-sx:longName="square feet" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
<xs:enumeration value="g" adsml-sx:longName="mass of item in grams" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
<xs:enumeration value="gsm" adsml-sx:longName="mass of paper in g/m2" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
<xs:enumeration value="hours" adsml-sx:longName="duration of ad in hours" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
<xs:enumeration value="impression" adsml-sx:longName="served ad" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
<xs:enumeration value="inch" adsml-sx:longName="inches" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
<xs:enumeration value="inch2" adsml-sx:longName="square inches" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
<xs:enumeration value="insertion" adsml-sx:longName="insertion" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
<xs:enumeration value="keywords" adsml-sx:longName="number of keywords purchased" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
<xs:enumeration value="kg" adsml-sx:longName="mass of item in kilograms" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
<xs:enumeration value="lbs" adsml-sx:longName="mass of item in pounds" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
<xs:enumeration value="leads" adsml-sx:longName="number of leads acquired" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
<xs:enumeration value="lines" adsml-sx:longName="height of ad space in lines, publisher specific" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
<xs:enumeration value="m" adsml-sx:longName="meters" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
<xs:enumeration value="m2" adsml-sx:longName="square meters" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
<xs:enumeration value="minutes" adsml-sx:longName="duration of ad in minutes" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
<xs:enumeration value="mm" adsml-sx:longName="millimeters" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
<xs:enumeration value="mm2" adsml-sx:longName="square millimeters" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
<xs:enumeration value="month" adsml-sx:longName="month" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
<xs:enumeration value="numberOfLinks" adsml-sx:longName="number of clickable links within the ad" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
<xs:enumeration value="orders" adsml-sx:longName="number of orders taken" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
<xs:enumeration value="oz" adsml-sx:longName="mass of item in ounces" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
<xs:enumeration value="pages" adsml-sx:longName="height or width of ad space in pages" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
<xs:enumeration value="PagesHardcopy" adsml-sx:longName="number of pages in a single insert" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
<xs:enumeration value="pica" adsml-sx:longName="height or width of space in picas (12 points)" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
<xs:enumeration value="piece" adsml-sx:longName="pieces to be delivered" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
<xs:enumeration value="pixel" adsml-sx:longName="screen dot (picture element), used for interactive / online advertising" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
<xs:enumeration value="pt" adsml-sx:longName="height or width in printing points" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
<xs:enumeration value="ptAmericanPrinter" adsml-sx:longName="American Printers point (1/72.27000072)" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
<xs:enumeration value="ptDidot" adsml-sx:longName="Didot point (1/67.55818249 of an inch (roughly), 0.014802056 inches, or 0.3759722222 millimeters" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
<xs:enumeration value="ptPostscript" adsml-sx:longName="Postscript(tm) point (1/72 in)" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
<xs:enumeration value="referrals" adsml-sx:longName="number of referrals" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
<xs:enumeration value="registrations" adsml-sx:longName="number of times a user registered their details" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
<xs:enumeration value="sales" adsml-sx:longName="number of sales made" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
<xs:enumeration value="salesvalue" adsml-sx:longName="value of sales" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
<xs:enumeration value="seconds" adsml-sx:longName="duration of ad in seconds" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
<xs:enumeration value="timeBetweenAds" adsml-sx:longName="number of seconds between exposures of a superstitial ad to a user" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
<xs:enumeration value="units" adsml-sx:longName="units" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
<xs:enumeration value="visitors" adsml-sx:longName="Number of visiters (differs from customers)" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
<xs:enumeration value="year" adsml-sx:longName="year" xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
<xs:enumeration value="-0-" adsml-sx:longName="Null / empty value or value not known. To be used only when the containing element is required." xmlns:adsml-sx="http://www.adsml.org/schema-extensions/1.0" />
</xs:restriction>
</xs:simpleType>
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XSD Schema Diagram:
Facets: